Big Brew 2021 Retailer Toolkit

BSG HandCraft is proud to be back as one of this year’s official sponsors of the American Homebrewers Association’s Big Brew for National Homebrew Day on May 1, 2021.

Held annually on the first Saturday in May, this event unites homebrewers all over the world, and encourages thousands of hobbyists to fire up their boil kettles to partake in “the biggest day in homebrewing”.

Last year’s Big Brew shattered all previously-held participation records with over 4,600 homebrewers in over 60 countries and all 50 US states brewing a batch of beer on Big Brew day.

In order to help our retail partners place their Big Brew recipe ingredient orders, and to encourage your customers to brew on May 1, we have teamed up with the AHA to develop the following resources for homebrew retailers:

Recipe PDFs

Download a .zip file containing PDF versions of the official Big Brew 2021 recipes from the AHA. You can print these to keep on hand in your shop.

Retailer Assets

Use these digital assets to post to your social media platforms and on your website or newsletter. This Dropbox folder also contains a poster to hang in your shop.

Editable Press Release

Spread the word about Big Brew in your area by simply filling out this press release template and sending it to your local media outlets.

Ingredient Order Chart

Math is hard. We’ve taken the guesswork out of ordering the recipe ingredients by developing a scale that you can use to place your order based on how many of your customers you think will participate.

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